The Movement.There is a movement sweeping the country that represents an idea, a lifestyle and a way of eating. It is a grassroots movement linking the joy of good food with a commitment to community and the environment. It embraces the resurgence of Farmers’ Markets, the rise of the organic products, and the renaissance of local agriculture across the country. It takes us back to a simple way of life and reminds us of who we are and where we come from. It connects us to a greater good, gives us purpose and empowers us to make decisions that help create positive environmental and social change. Locally Grown provides a way for you to connect to this movement and a greater good through the food you eat and the clothes you wear. Why Locally Grown?Eat fresh and nutritious food. Locally Grown food tastes better and ensures quality. Reducing the time - from farm to table - ensures that flavors are at their peak. Protect the environment. Eating locally grown food reduces your carbon footprint. Growing your own and buying produce from local growers reduces the environmental impact and costs of transporting and need for long-distance trucking, thus reducing greenhouse gas contributions. Support family farmers and the regional economy. Shopping at Farmers’ Markets helps farmers and producers thrive. Farmers who sell local food to customers earn the full retail value of each dollar spent producing the food. Preserve local character and diversity. Small farms are a valuable component of a community's character, helping maintain agricultural heritage, preserving land use diversity, and moderate development. Find locally grown food near you. Frequent a grocer that support local growers, eat at restaurants that support local, organic farmers, shop at a local Farmers’ Markets, join a CSA farm for local produce, dairy and even meat. What is Sustainable Agriculture?Conventional agriculture relies on massive application of pesticides, fertilizers and fossil fuels. Sustainable agriculture eliminates the use of pesticides and hormones and largely maintains soil fertility by application of on-farm residues and rotation of nitrogen-fixing crops. Sustainable foods are produced with the future in mind. Using methods that support rural communities, treat animals fairly, are respectful of farm workers, and do not generate negative environmental effects, a sustainable way of farming, eating and living helps preserve our valuable natural resources for future generations. What is a Locavore?If you eat locally grown food, then you probably are one. A Locavore buys from Farmers’ Markets, farm stands and even produces their own food. Buying locally grown food is an environmentally friendly means of obtaining your food, since supermarkets import their food and use more fossil fuels and non-renewable resources. Locavores’ embrace the simple premise that locally grown food is healthier, better for you, and tastes better than food shipped long distances from other states or countries. The closer you are to your food source - the fresher and healthier that food is for you - and your community. The Rooster.
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The Rooster represents a call to action, to remind us to WAKE UP and make informed conscious decisions about the products we buy and the food we eat. The Rooster symbolizes honesty, pride, courage and vigilance. Not only does this sum up Midwestern values – but also the core values of Locally Grown Clothing Co. We exist today based on these principals and are here to enlist pride in people and courage to stand up for family farms and to keep a watchful vigilance over rural America in an effort to protect the environment and sustainable practices of the past.